---
name: al-673-embed-a-festival-or-event-guide-agent-in-your-app-that-an
description: "Salesforce's July 17, 2026 customer story on Live Nation and BottleRock Napa Valley describes Melody, an Agentforce festival guide embedded headlessly in the BottleRock app. Fans ask about set times, stages, bag policies, parking, wristbands, vegan food near a stage, wine experiences, and Skydeck access; Agentforce routes to subagents and pulls live lineup and vendor data from Airtable via Apex callouts and platform cache, with policy answers grounded on the public site. In the 12-day window around BottleRock 2026, Melody logged about 16,980 sessions and 37,240 interactions; bag-policy questions were about 20% of interactions. Concept to launch took under 30 days with Salesforce Forward Deployed Engineering. Live Nation is exploring the same model across 100+ festivals. Figures are Live Nation/BottleRock as reported by Salesforce. Use when the user wants help with live-event festival guide agent (marketing) for a small business."
---

# Embed a festival or event guide agent in your app that answers set times, bag policy, food, and access from live data so guests arrive prepared and staff stop repeating the same FAQs

Salesforce's July 17, 2026 customer story on Live Nation and BottleRock Napa Valley describes Melody, an Agentforce festival guide embedded headlessly in the BottleRock app. Fans ask about set times, stages, bag policies, parking, wristbands, vegan food near a stage, wine experiences, and Skydeck access; Agentforce routes to subagents and pulls live lineup and vendor data from Airtable via Apex callouts and platform cache, with policy answers grounded on the public site. In the 12-day window around BottleRock 2026, Melody logged about 16,980 sessions and 37,240 interactions; bag-policy questions were about 20% of interactions. Concept to launch took under 30 days with Salesforce Forward Deployed Engineering. Live Nation is exploring the same model across 100+ festivals. Figures are Live Nation/BottleRock as reported by Salesforce.

## Inputs to collect first
Ask the user for anything below that they haven't already given you. Don't guess missing facts.

- Name/dates
- Schedule sheet/CMS, policies URL
- In-app chat

## Instructions

Do the task below with the user's inputs in place of each [bracket].

Design a live-event guide agent for my festival or conference app. Event: [name/dates], data sources: [schedule sheet/CMS, policies URL], channels: [in-app chat]. Rules: never invent set times or policies; if data is missing, decline and point to guest services; no pretend personal feelings. 1) List the top 15 fan questions and which source answers each. 2) Propose subagent split (schedule, venue policy, food/vendors, accessibility). 3) Write guardrails and a warm peer-to-peer voice sample (6 replies). 4) Plan the live-data refresh path so lineup changes hit fans without a redeploy. 5) Define success metrics for a 12-day window (sessions, top intents, support-email drop). Do not publish live answers from this chat.

## Safety checks (share these with the user)

- Remove names, contact details, account numbers and other personal data the task doesn't need before you paste, and check your AI tool's data and training settings.
- Read and edit the draft before it reaches a customer or goes public. If you later automate this prompt, start with "draft and notify me", not "send automatically".
- Check names, dates, numbers and any claim against your own source material before you use the answer. AI can misread or invent details.
- Say clearly which parts need a person to review or approve before anything is sent, paid, posted or filed.

## About this skill

- Works with: Salesforce Agentforce, Airtable (or your schedule CMS), ChatGPT, Claude, your event app
- Based on this real-world example: https://www.salesforce.com/customer-stories/live-nation/agentic-guide-bottlerock-festival/
- Free prompt from AgentPlaybook Real Estate: https://agentic-library.netlify.app/prompt/al-673-embed-a-festival-or-event-guide-agent-in-your-app-that-answe/
- To install in an agent that supports Agent Skills, save this file as SKILL.md in a folder with the same name as `name` above (for example in your skills directory). Install steps for Claude.ai, Claude Code, Cursor and Codex: https://agentic-library.netlify.app/skills/