Real Estate AI Agents

AI for real estate teams and brokers

By AgentPlaybook Real Estate · Updated October 24, 2026 · Sources checked October 24, 2026

Most agents already use AI on their own: 71% of brokerage respondents use their own tools (Inman, May 2026). A short policy, an approved tool list and shared agents turn that into consistent, compliant work.

Where AI agents help

AI Use Policy Writer

Drafts a plain-language brokerage AI policy from your rules (free prompt below).

Free prompt below

Fair Housing & Compliance Guard

Checks listings, posts and emails for fair housing risk words, steering and brokerage disclosure, and holds your team's what-AI-must-never-do rules.

In the free sample

Lead Follow-up Agent (ISA)

Drafts the first reply to a new buyer lead and the qualifying questions, using only your facts, with consent and fair housing guardrails. The full team adds 5 more lead workflows.

In the free sample

Listing Content Agent

Writes MLS public remarks, a portal blurb and headlines from your verified walkthrough notes, with a built-in fair housing phrase scan.

In the free sample

Transaction Coordinator Agent

Turns the dates you give it from an accepted offer into a dated deadline checklist, without interpreting contract terms.

In the free sample

Review & Referral Agent

Asks happy clients for honest reviews and referrals at the right moment. Never writes reviews for anyone.

Realtor AI Team ($24, checkout opening soon)

Free starter prompt: brokerage AI policy

brokerage AI policyFree. Copy it, fill the [brackets].

Draft a one-page AI use policy for our real estate [team/brokerage] in [state/province].
Include: approved tools and plans [list]; what must never be entered (client IDs, financial details, contract terms without written consent); human review before anything is sent or published; fair housing check on all ads; labelling AI-altered images; brokerage identification in ads; record keeping; who to ask; how often the policy is reviewed.
Use short sentences and a checklist at the end. Add a line: "This policy does not replace our legal or regulatory obligations." Mark anything I need to decide [DECIDE].

Open in ChatGPT Open in Claude Perplexity

Ontario brokerages: map it to RECO's checklist.

Checklist

Written AI policy, signed by every agent.
Approved tool list, with the plan level and privacy settings.
Broker of Record or managing broker approves new tools.
Training session plus a short quiz on fair housing and AI.
Shared prompts or agents so everyone uses the same guardrails.
Review the policy at least yearly, or when rules change.

Compliance notes

Ontario: RECO expects policies, training and an approved tool list, with Broker of Record approval.
CREA's 2026 AI principles: CREA.
Fair housing liability can reach the brokerage for agents' ads: 42 U.S.C. 3604.
Lead texting at scale: TCPA and CASL consent rules.

Get the agents

Free realtor sampleFree$0

6 of the agents and 7 of the 38 workflows, free: Lead Follow-up (ISA), Listing Content, Open House Follow-up, Seller Updates & CMA, TC Checklist and Fair Housing Guard.

6 agents
7 workflows
Quick-start guide
MY-MARKET.md template

Download free (.zip)Direct download. No email needed.

Realtor AI TeamCheckout opening soon$24

9 AI agents and 38 workflows for residential agents: lead follow-up, listing content, open house follow-up, seller updates and CMAs, transaction checklists and a fair housing guard. Works with ChatGPT, Claude and Gemini.

9 agents (ChatGPT, Claude and Gemini ready)
38 step-by-step workflows
MY-MARKET.md: set up your market once
Fair housing and compliance guard

Checkout opening soonTry the free sample (.zip)

Team Leader & Broker AI AgentsCheckout opening soon$29

For team leaders, managing brokers and brokerage owners: recruiting outreach and a fair interview kit, a 30-60-90 day onboarding plan, an advertising compliance review for team and agent marketing, an agent supervision and file-review log, a complaint and escalation intake, a written lead-distribution policy, a weekly team meeting and scorecard, and one-to-one production reviews. Built around fair housing, fair hiring, honest earnings talk and antitrust care. It complements the Realtor AI Team, which covers individual agent work.

3 agents, 9 workflows (3 in the free sample)
Claude skill, ChatGPT project setup and plain prompts per agent
One-time price, USD

Checkout opening soonTry the free sample (.zip)

FAQ

Do brokerages need an AI policy?

In Ontario, RECO's October 2026 guidance expects one. Elsewhere it is good practice and protects the brokerage.

Should we pick one AI tool for everyone?

An approved list of one or two tools is easier to train and secure than everyone using their own.

Can the team share the free agents?

Yes. The free sample is a direct download; each agent sets up from one shared market file.

Related real estate pages

AI tools for real estate agentsWhat to use for each job, free first AI lead follow-up (ISAs)Speed to lead, cadence and consent RECO AI guidance checklistOntario: printable checklist of RECO's AI rules Fair housing words to avoidRisky phrases and safer swaps Claude for real estate agentsSetup, project prompt, guardrails AI for realtors in CanadaCREA, RECO, CASL and PIPEDA basics

AI drafts, you verify. You're responsible for facts and fair housing compliance. Not legal advice: check your brokerage, MLS, regulator and a lawyer for your market.