Put a voice agent on your website that answers from your docs, scores buying intent and books the demo while your team is offline: AI agent prompt
Moss's Founding Agent case study describes running a voice AI agent on its own website for five months: 3,516 conversations, 9,500+ visitor interactions, ~120 hours of live voice, 3,733 questions with ~74% answered from the knowledge base without a human, 61% of conversations outside business hours, and a 4x increase in demo bookings with higher intent. The agent answers from site/docs/FAQ knowledge, labels intent (Ready to buy through Not a fit), captures leads after sustained engagement, books demos by voice against a calendar, supports live human handoff, and feeds unanswered questions back into content gaps.
The prompt
Design a website voice agent for [company] like Moss Founding Agent. Knowledge sources: [site URLs, docs, FAQ, decks]. Voice and greeting: [tone]. Rules: answer only from approved knowledge; admit gaps instead of inventing; after [N] engaged questions ask for email; if intent is Ready to buy or Evaluating, offer to book a demo on [calendar]; notify a human when a call runs longer than [minutes] or the visitor asks for a person. Define intent labels, the lead fields to capture, the weekly report (top unanswered questions, topics, demo conversions), and a 15-minute go-live checklist. Do not claim metrics we have not measured.
Fill in the blanks, then copy
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Example values are fictional, just to show how a filled-in prompt reads. Replace them with your real details.How to use it
- Copy the prompt above.
- Replace every [bracket] with your own details (use the fill-in-the-blanks box above, which remembers your answers for the next prompt).
- Paste it into Moss Founding Agent, voice AI, calendar and review the answer before you use it.
Works with: Moss Founding Agent, voice AI, calendar, website knowledge base
Real-world example: moss.dev/blog/founding-agent-case-study
Before you use it: what to check
Already built into this prompt
- Do not claim metrics we have not measured.
Check yourself
- Check names, dates, numbers and any claim against your own source material before you use the answer. AI can misread or invent details.
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