Real Estate AI Agents

Real estate market update template

By AgentPlaybook Real Estate · Updated October 24, 2026 · Sources checked October 24, 2026

A monthly market update keeps you in front of past clients and leads without selling. Use the template below, fill in your MLS numbers, and let AI turn them into plain English.

30% of agents who use AI use it for market summaries (NAR 2026). The numbers must come from your MLS or board, not from the AI.

The template

Monthly market update templateFree. Copy it, fill the [brackets].

[Area] market update, [Month Year]

The short version: [one sentence: faster, slower or steady vs last month and last year].

The numbers ([property type], source: [MLS/board], [date range]):
- Homes sold: [X] ([+/-]% vs last year)
- Median (or average) sale price: $[X] ([+/-]%)
- Days on market: [X] (last year [X])
- New listings: [X]; active listings: [X]
- Sale-to-list price ratio: [X]%

What it means if you're selling: [2 sentences]
What it means if you're buying: [2 sentences]
One thing to watch next month: [rate decision, new supply, season]

Questions about your home or street? Reply to this email.
[Name], [Brokerage] · [Unsubscribe line]

Open in ChatGPT Open in Claude Perplexity

Starter prompt: numbers to plain English

Turn MLS numbers into a market updateFree. Copy it, fill the [brackets].

Write my monthly market update using ONLY these numbers. Do not add or estimate any number.
Area and property type: [ ]
This month vs same month last year: sold [ / ], median price [ / ], days on market [ / ], new listings [ / ], active listings [ / ], sale-to-list ratio [ / ].
Source and date range: [ ]
Use the template structure: a one-line summary, the numbers with percentage change (calculate them and show your maths), what it means for sellers, for buyers, and one thing to watch. Under 250 words. No predictions about prices. No comments about schools, safety or who lives in the area. End with my name, brokerage and an unsubscribe line.

Open in ChatGPT Open in Claude Perplexity

There's also a library version with a worked example: Monthly market update from your numbers (AL-314, free).

Before you send

Every number matches your MLS or board report, with the source and dates named.
Percentages re-checked (AI can get maths wrong).
No price predictions or promises.
No neighbourhood descriptions that could read as steering.
Only sent to people who agreed to get it, with an unsubscribe link (CAN-SPAM / CASL).
Your MLS or board allows sharing these stats publicly.

Seller Updates & CMA Agent

Explains a CMA to a seller in plain language with no valuation promises. The full team adds pricing talks and weekly seller reports.

In the free sample

Past-Client Nurture Agent

Keeps in touch with past clients through the year with useful, non-spammy check-ins.

Realtor AI Team ($24, checkout opening soon)

Social Media Agent

Plans listing, just-sold and local posts in your voice, with fair housing checks.

Realtor AI Team ($24, checkout opening soon)

Get the agents

Free realtor sampleFree$0

6 of the agents and 7 of the 38 workflows, free: Lead Follow-up (ISA), Listing Content, Open House Follow-up, Seller Updates & CMA, TC Checklist and Fair Housing Guard.

6 agents
7 workflows
Quick-start guide
MY-MARKET.md template

Download free (.zip)Direct download. No email needed.

Realtor AI TeamCheckout opening soon$24

9 AI agents and 38 workflows for residential agents: lead follow-up, listing content, open house follow-up, seller updates and CMAs, transaction checklists and a fair housing guard. Works with ChatGPT, Claude and Gemini.

9 agents (ChatGPT, Claude and Gemini ready)
38 step-by-step workflows
MY-MARKET.md: set up your market once
Fair housing and compliance guard

Checkout opening soonTry the free sample (.zip)

Listing Agent AI AgentsCheckout opening soon$19

For listing agents: a pre-listing package, a listing presentation built only from your real numbers, a seller net-proceeds estimate with every line shown, a disclosure information checklist the seller completes themselves, a home-prep priority list on a budget, an MLS data check against source documents, showing-feedback summaries, a neutral multiple-offer comparison, and a respectful expired-listing letter. It complements the Realtor AI Team (listing descriptions, CMA explainer, price changes and seller updates live there) and repeats none of those workflows.

3 agents, 9 workflows (3 in the free sample)
Claude skill, ChatGPT project setup and plain prompts per agent
One-time price, USD

Checkout opening soonTry the free sample (.zip)

FAQ

Where should the numbers come from?

Your MLS or local board's statistics. Never let AI estimate or invent market numbers.

How long should a market update be?

Under 250 words works well for email. Lead with one sentence that says what changed.

How often should I send one?

Monthly is common. Consistency matters more than length.

Can I post it on social media?

Yes, if your MLS or board allows public sharing of the stats. Keep the source and date on it.

Related real estate pages

AI tools for real estate agentsWhat to use for each job, free first AI for listing agentsListing launch, CMA talk, seller updates AI for new real estate agentsA 30-day plan to use AI safely Fair housing words to avoidRisky phrases and safer swaps AI lead follow-up (ISAs)Speed to lead, cadence and consent Claude for real estate agentsSetup, project prompt, guardrails

AI drafts, you verify. You're responsible for facts and fair housing compliance. Not legal advice: check your brokerage, MLS, regulator and a lawyer for your market.