Turn your local sales numbers into a plain-English monthly market update for past clients and your sphere: AI agent prompt
A monthly market email keeps past clients thinking of you, but generic national headlines don't help anyone. Paste your own local MLS or board statistics and the prompt writes a short, honest update: what changed, what it means for buyers and sellers, and one question to reply to.
MarketingReal estatebeginnerThe prompt
Write my monthly market update email for [area/neighbourhoods]. Data for this month and the same month last year (from my MLS or board report, pasted as-is): [median sale price, number of sales, new listings, active listings, average days on market, sale-to-list ratio]. A few real examples I can mention (no client names): [e.g. '3-bed on Elm St got 4 offers in 6 days']. Audience: past clients and people I know, mostly homeowners. Write: a subject line under 50 characters, 3 numbers that changed most with the % change (calculate them and show your maths in a note to me, not in the email), what this means for someone thinking of selling and for someone thinking of buying (2 sentences each, no hype, no predictions about where prices will go), and a closing question that invites a reply. Under 250 words. If a number is missing or the change is tiny, say so rather than spinning it.
How to use it
- Copy the prompt above.
- Replace every [bracket] with your own details (or fill in the blanks on AgentPlaybook Real Estate, which remembers your answers for the next prompt).
- Paste it into ChatGPT, Claude, Gemini and review the answer before you use it.
Works with: ChatGPT, Claude, Gemini, your CRM (Follow Up Boss, kvCORE, HubSpot), Mailchimp, Google Sheets
Featured in: Free AI agent prompts for small business (beginner-friendly) · ChatGPT prompts for business email, replies and follow-ups · AI prompts for Google Sheets and Excel work · ChatGPT prompts for real estate agents: listing descriptions, lead follow-up and open houses
Before you use it: what to check
Check yourself
- Check every figure, price and total against your own records before anything is sent, posted or booked. A person approves refunds, discounts, payments and price changes.
- Remove names, contact details, account numbers and other personal data the task doesn't need before you paste, and check your AI tool's data and training settings.
- Read and edit the draft before it reaches a customer or goes public. If you later automate this prompt, start with "draft and notify me", not "send automatically".
- Check names, dates, numbers and any claim against your own source material before you use the answer. AI can misread or invent details.
Using an AI agent? Download this prompt as a SKILL.md agent skill with these checks built in, or get the .zip for Claude.ai. How to install skills.
Want to make this prompt even better? Grade it with the free prompt grader or build your own with the AI prompt generator.
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