Competitor watch report: AI agent prompt
Monitor competitor pricing, launches and messaging.
MarketingCompetitor trackingbeginnerWho this is for
Owners who want a monthly look at what competitors are doing.
Not for
Copying competitors' content or pricing pages word for word.
What you need
Competitor names or websites, and what your business does. Needs an AI that can browse the web (ChatGPT search, Perplexity, Claude with web search).
The prompt
Check the websites and recent social posts of [competitor 1, 2, 3]. Report: pricing changes, new features/products, key messaging, and one opportunity for my business [describe]. Use a table and cite links.
Worked example
A fictional business, so you can see what to paste in and what a good answer looks like. The example answer was written with AI help and its numbers and dates were checked; your AI's answer will be worded differently, so check it the same way.
Sample input (what you paste in)
Competitors: two nearby dog daycares (fictional: Pawprint Daycare, Barkside Club). My business: Juniper Dog Daycare, $38/day.
Example output (illustrative)
| Competitor | Pricing change | New services | Key message | Source | |---|---|---|---|---| | Pawprint | Day rate now $42 (was $40) | Added grooming add-on | "Webcam access all day" | [link to their pricing page] | | Barkside | 10-day pack $350 | Weekend hours | "Small groups, max 12 dogs" | [link to their Instagram post] | Opportunity: both now cost more per day than you. Promote a 10-day pack under $350 and say plainly what your group size is.
Check before you use it: Open each link; if the AI can't cite a page for a claim, treat the claim as unverified.
How to use it
- Copy the prompt above.
- Replace every [bracket] with your own details (or fill in the blanks on AgentPlaybook Real Estate, which remembers your answers for the next prompt).
- Paste it into ChatGPT Deep Research, Perplexity, Gemini Deep Research and review the answer before you use it.
Works with: ChatGPT Deep Research, Perplexity, Gemini Deep Research
Real-world example: monday.com/blog/ai-agents/ai-agent-examples/
Featured in: Free AI agent prompts for small business (beginner-friendly) · AI prompts for writing SOPs, reports, policies and checklists · ChatGPT prompts for ecommerce and online stores (Shopify, Etsy, WooCommerce)
Before you use it: what to check
Already built into this prompt
- Use a table and cite links.
Check yourself
- Check every figure, price and total against your own records before anything is sent, posted or booked. A person approves refunds, discounts, payments and price changes.
- Read and edit the draft before it reaches a customer or goes public. If you later automate this prompt, start with "draft and notify me", not "send automatically".
- Check names, dates, numbers and any claim against your own source material before you use the answer. AI can misread or invent details.
Using an AI agent? Download this prompt as a SKILL.md agent skill with these checks built in, or get the .zip for Claude.ai. How to install skills.
Want to make this prompt even better? Grade it with the free prompt grader or build your own with the AI prompt generator.
32 copy-paste agent prompts (PDF) plus 5 new prompts every week.
Get it free