Let customers get a quote from you inside ChatGPT: build a short question flow that gathers the details, gives a price and sends them to your site to buy: AI agent prompt

Shoppers increasingly start in ChatGPT instead of a search engine. On Oct 29, 2026 Ageas said its esure brand became the first UK motor insurer to give drivers a direct car insurance quote through ChatGPT: a plugin built in-house asks a series of simple questions, generates a quote in a couple of minutes, and then lets the customer click through to the esure website to buy, tailor their cover or add options. The prompt below plans the same kind of quote flow for any business that prices by a few answers, from cleaning to printing to insurance.

SalesQuotes inside ChatGPTadvanced

The prompt

Help me design a quote assistant for my business [name], which sells [service or product] in [area]. Our prices are worked out from these factors: [list, e.g. size, frequency, materials, location] using these rules: [paste price list or formula]. 1) Turn the factors into the shortest set of plain questions, one at a time, with example answers, and say which ones are required. 2) Write the rules for when the assistant must not give a price and should hand off to a person instead, e.g. unusual jobs, missing details, or anything outside [limits]. 3) Write the quote message it shows: the price or price range, what's included, how long the quote is valid, and a link to [booking or checkout page] to buy. 4) List what we should and shouldn't collect for privacy, and the wording that tells customers the quote is an estimate until confirmed. 5) Suggest how to build it: a ChatGPT app or custom GPT that calls our pricing [API or spreadsheet], and what to test before launch. Never quote a number the rules don't support.
Open in ChatGPT Open in Claude Perplexity Download as agent skill (SKILL.md)

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  1. Copy the prompt above.
  2. Replace every [bracket] with your own details (use the fill-in-the-blanks box above, which remembers your answers for the next prompt).
  3. Paste it into ChatGPT apps, OpenAI Apps SDK, Custom GPTs and review the answer before you use it.

Works with: ChatGPT apps, OpenAI Apps SDK, Custom GPTs, Zapier, Google Sheets

Real-world example: ageas.co.uk/press-releases/2026-press-releases/ageas-first-uk-motor-in

Featured in: AI agent prompts for Zapier, Make and n8n automations · AI prompts for Google Sheets and Excel work

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