Embed a festival or event guide agent in your app that answers set times, bag policy, food, and access from live data so guests arrive prepared and staff stop repeating the same FAQs: AI agent prompt

Salesforce's July 17, 2026 customer story on Live Nation and BottleRock Napa Valley describes Melody, an Agentforce festival guide embedded headlessly in the BottleRock app. Fans ask about set times, stages, bag policies, parking, wristbands, vegan food near a stage, wine experiences, and Skydeck access; Agentforce routes to subagents and pulls live lineup and vendor data from Airtable via Apex callouts and platform cache, with policy answers grounded on the public site. In the 12-day window around BottleRock 2026, Melody logged about 16,980 sessions and 37,240 interactions; bag-policy questions were about 20% of interactions. Concept to launch took under 30 days with Salesforce Forward Deployed Engineering. Live Nation is exploring the same model across 100+ festivals. Figures are Live Nation/BottleRock as reported by Salesforce.

MarketingLive-event festival guide agentintermediate

The prompt

Design a live-event guide agent for my festival or conference app. Event: [name/dates], data sources: [schedule sheet/CMS, policies URL], channels: [in-app chat]. Rules: never invent set times or policies; if data is missing, decline and point to guest services; no pretend personal feelings. 1) List the top 15 fan questions and which source answers each. 2) Propose subagent split (schedule, venue policy, food/vendors, accessibility). 3) Write guardrails and a warm peer-to-peer voice sample (6 replies). 4) Plan the live-data refresh path so lineup changes hit fans without a redeploy. 5) Define success metrics for a 12-day window (sessions, top intents, support-email drop). Do not publish live answers from this chat.
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Works with: Salesforce Agentforce, Airtable (or your schedule CMS), ChatGPT, Claude, your event app

Real-world example: salesforce.com/customer-stories/live-nation/agentic-guide-bottlerock-f

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