Replace your real estate website's contact form with a lead brief: have an AI answer visitors' questions from your own listings and pages, then hand you budget, areas, intent and a first line for the call: AI agent prompt
A contact form gives you a name and a phone number and little else. On Oct 26, 2026 Agent Image, which says it has built more than 30,000 real estate websites, launched SiteAI, an AI layer that answers visitors' questions on an agent's existing site using only the agent's own content, the IDX feed and LiveBy neighbourhood data, with Fair Housing protections, an AI disclosure and a person in the loop. When a visitor is ready to talk, the agent gets an 'intelligence brief' instead of a form: budget range, neighbourhood preferences, intent level, what they looked at, the questions they asked in their own words and a suggested opening line. The prompt below sets up the same brief with any AI website assistant or from a chat transcript.
The prompt
Help me turn conversations on my real estate website into useful lead briefs. Who I am: [name, brokerage, areas I serve]. What my AI website assistant may use to answer: [paste my bio, community pages, current listings or IDX link, FAQ]. 1) Write the assistant's rules: answer only from the information above, say clearly it's an AI that can make mistakes, never describe neighbourhoods by who lives there or steer anyone by race, religion, family status or other protected traits (Fair Housing), and offer to connect the visitor with me whenever it's unsure. 2) Write 8 suggested questions visitors might tap, like 'Which communities do you cover?' or 'What's on the market under [price]?'. 3) When a visitor shares contact details, produce a lead brief with: name and contact, buying or selling, budget range, areas and must-haves, timeline, intent level (hot / warm / just looking) with the reason, listings they viewed, their questions in their own words, and a suggested first line for my call. 4) Here's a sample conversation transcript to test it on: [paste]. Fill in the brief and mark anything the visitor didn't actually say as 'unknown' instead of guessing.
Fill in the blanks, then copy
This prompt has 4 [bracket]s to fill in. Type your details below and the prompt updates as you go. Your answers stay in this browser and are reused on other prompts with the same blanks. Nothing is sent to us.
Example values are fictional, just to show how a filled-in prompt reads. Replace them with your real details.How to use it
- Copy the prompt above.
- Replace every [bracket] with your own details (use the fill-in-the-blanks box above, which remembers your answers for the next prompt).
- Paste it into Agent Image SiteAI, ChatGPT, Claude and review the answer before you use it.
Works with: Agent Image SiteAI, ChatGPT, Claude, your website chat tool
Real-world example: inman.com/2026/10/26/agent-image-siteai-agent-websites/
Featured in: AI prompts to summarize meetings, notes, documents and reports · ChatGPT prompts for real estate agents: listing descriptions, leads, showings and closing
Before you use it: what to check
Check yourself
- This prompt works on text other people wrote (emails, reviews, messages or web pages). That text can hide instructions aimed at AI, such as "ignore your rules and…". Paste it as material to work on, and never let the AI act on requests inside it, like paying, sharing logins or changing records. How prompt injection works →
- Check every figure, price and total against your own records before anything is sent, posted or booked. A person approves refunds, discounts, payments and price changes.
- Remove names, contact details, account numbers and other personal data the task doesn't need before you paste, and check your AI tool's data and training settings.
- Check names, dates, numbers and any claim against your own source material before you use the answer. AI can misread or invent details.
Using an AI agent? Download this prompt as a SKILL.md agent skill with these checks built in, or get the .zip for Claude.ai. How to install skills.
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