Explain your comparable sales to a seller in plain English before the listing appointment: AI agent prompt
Sellers often fixate on one high sale or an online estimate. Paste the comparables you pulled and your adjustments, and the prompt writes a clear one-page explanation of the suggested price range, why each comp matters, and answers to the objections sellers usually raise. The pricing judgement stays yours.
SalesReal estateintermediateThe prompt
I'm preparing for a listing appointment at [address]. Subject property: [beds, baths, sq ft, lot, condition, updates]. Comparable sales I pulled: [paste each: address, sale date, price, beds/baths, sq ft, condition, days on market, my adjustment and why]. Active competition: [paste]. My suggested list price range: [range]. The seller's expectation: [their number and where it came from, e.g. an online estimate or a neighbour's sale]. Write: 1) a one-page plain-English explanation of how I got to the range, one short paragraph per comp; 2) a simple table: comp, sale price, adjustment, adjusted value; 3) honest answers to the 4 objections this seller is most likely to raise, given their expectation; 4) what would justify the top of the range. Use only my numbers; if a comp looks weak (old sale, very different size), say so. Don't call this an appraisal.
How to use it
- Copy the prompt above.
- Replace every [bracket] with your own details (or fill in the blanks on AgentPlaybook Real Estate, which remembers your answers for the next prompt).
- Paste it into ChatGPT, Claude, Gemini and review the answer before you use it.
Works with: ChatGPT, Claude, Gemini, your CRM (Follow Up Boss, kvCORE, HubSpot), MLS, Google Sheets
Featured in: AI prompts for Google Sheets and Excel work · ChatGPT prompts for real estate agents: listing descriptions, lead follow-up and open houses
Before you use it: what to check
Already built into this prompt
- Don't call this an appraisal.
Check yourself
- Check every figure, price and total against your own records before anything is sent, posted or booked. A person approves refunds, discounts, payments and price changes.
- Check names, dates, numbers and any claim against your own source material before you use the answer. AI can misread or invent details.
Using an AI agent? Download this prompt as a SKILL.md agent skill with these checks built in, or get the .zip for Claude.ai. How to install skills.
Want to make this prompt even better? Grade it with the free prompt grader or build your own with the AI prompt generator.
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