Reply to a new buyer lead within minutes: a first text, three qualifying questions and a booked call, without sounding like a bot: AI agent prompt
Portal and website leads go cold fast, and most agents reply hours later with a generic template. This prompt drafts a short first text that references the exact listing the lead asked about, asks no more than three easy qualifying questions, and proposes two concrete call or showing times, plus the follow-ups if they don't answer.
SalesReal estatebeginnerThe prompt
A new buyer lead just came in. Lead details: [name, phone/email, source (Zillow, Realtor.com, my website, open house), the listing or search they asked about, their message]. My details: [name, brokerage, area I cover]. My availability for calls or showings in the next 48 hours: [list]. Write: 1) a first text under 300 characters that uses their name, mentions the specific property or search, answers their question if I gave you the answer, and offers two specific times; 2) three qualifying questions I can ask over the next messages (timeline, pre-approval, must-haves), one at a time, phrased casually; 3) follow-up texts for day 1, day 3 and day 7 if there is no reply, each different and under 200 characters; 4) a 2-line CRM note. Don't promise availability, prices or anything about the property that isn't in the details above. Include an opt-out line in the first text if I'm texting someone for the first time: [yes/no].
How to use it
- Copy the prompt above.
- Replace every [bracket] with your own details (or fill in the blanks on AgentPlaybook Real Estate, which remembers your answers for the next prompt).
- Paste it into ChatGPT, Claude, Gemini and review the answer before you use it.
Works with: ChatGPT, Claude, Gemini, your CRM (Follow Up Boss, kvCORE, HubSpot), text messaging
Featured in: Free AI agent prompts for small business (beginner-friendly) · ChatGPT prompts for business email, replies and follow-ups · ChatGPT prompts for real estate agents: listing descriptions, lead follow-up and open houses
Before you use it: what to check
Already built into this prompt
- Don't promise availability, prices or anything about the property that isn't in the details above.
Check yourself
- Check every figure, price and total against your own records before anything is sent, posted or booked. A person approves refunds, discounts, payments and price changes.
- Read and edit the draft before it reaches a customer or goes public. If you later automate this prompt, start with "draft and notify me", not "send automatically".
- Check names, dates, numbers and any claim against your own source material before you use the answer. AI can misread or invent details.
Using an AI agent? Download this prompt as a SKILL.md agent skill with these checks built in, or get the .zip for Claude.ai. How to install skills.
Want to make this prompt even better? Grade it with the free prompt grader or build your own with the AI prompt generator.
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