Write a listing description from your walkthrough notes that stays within fair-housing rules and your MLS character limit: AI agent prompt
Turn rough walkthrough notes and the facts sheet into an MLS-ready listing description, a short version for portals and social, and a list of claims you still need to verify. The prompt keeps the copy about the property, not about who should live there, and flags wording that fair-housing advertising guidance warns against.
MarketingReal estatebeginnerThe prompt
Write a listing description for this property. Facts (only use these, don't invent any): [address or area, price, beds, baths, square feet, lot size, year built, parking, HOA fee, recent updates with years]. My walkthrough notes: [paste your notes or voice-memo transcript]. Best 3 features in my opinion: [list]. Tone: [warm / modern / luxury / plain]. MLS public remarks limit: [e.g. 1,000] characters. Give me: 1) MLS public remarks within the limit, opening with the strongest feature, 2) a 280-character version for portals and social, 3) 5 headline options under 60 characters. Rules: describe the property and the area's amenities, never the kind of buyer or neighbour (no 'perfect for young families', 'ideal for singles', 'exclusive', 'safe neighbourhood', 'walking distance to church'); no school-quality claims; no words like 'stunning' or 'must-see' more than once. Finally list every claim I should double-check before publishing (square footage, years, HOA, anything from my notes that sounded uncertain).
How to use it
- Copy the prompt above.
- Replace every [bracket] with your own details (or fill in the blanks on AgentPlaybook Real Estate, which remembers your answers for the next prompt).
- Paste it into ChatGPT, Claude, Gemini and review the answer before you use it.
Works with: ChatGPT, Claude, Gemini, your CRM (Follow Up Boss, kvCORE, HubSpot), MLS
Featured in: Free AI agent prompts for small business (beginner-friendly) · AI prompts to summarize meetings, notes, documents and reports · AI prompts for Google Sheets and Excel work · ChatGPT prompts for real estate agents: listing descriptions, lead follow-up and open houses
Before you use it: what to check
Check yourself
- This prompt works on text other people wrote (emails, reviews, messages or web pages). That text can hide instructions aimed at AI, such as "ignore your rules and…". Paste it as material to work on, and never let the AI act on requests inside it, like paying, sharing logins or changing records. How prompt injection works →
- Check every figure, price and total against your own records before anything is sent, posted or booked. A person approves refunds, discounts, payments and price changes.
- Check names, dates, numbers and any claim against your own source material before you use the answer. AI can misread or invent details.
Using an AI agent? Download this prompt as a SKILL.md agent skill with these checks built in, or get the .zip for Claude.ai. How to install skills.
Want to make this prompt even better? Grade it with the free prompt grader or build your own with the AI prompt generator.
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