Plan a week of posts for a new listing, then a just-sold post, from one set of listing facts: AI agent prompt
Agents need several different posts for each listing (coming soon, just listed, open house, feature close-ups, just sold) and usually rewrite the same facts each time. This prompt produces the whole set at once, in your voice, with photo suggestions and the brokerage disclosure you add.
MarketingReal estatebeginnerThe prompt
From these listing facts: [address or area, price, beds, baths, key features, open-house date/time, my name and brokerage, required brokerage disclosure text], write 7 posts for [Instagram / Facebook / LinkedIn]: 1) coming soon, 2) just listed, 3) open-house invitation, 4) two feature posts (pick the 2 most photogenic features and suggest which photo to use), 5) a neighbourhood post about nearby amenities (only ones I list here: [list]), 6) a just-sold template with blanks for the final details. Each under 120 words with up to 5 relevant hashtags. Describe the home, not the ideal buyer (no 'perfect for families' or similar). Keep the price and facts identical across posts, and end each with my disclosure line.
How to use it
- Copy the prompt above.
- Replace every [bracket] with your own details (or fill in the blanks on AgentPlaybook Real Estate, which remembers your answers for the next prompt).
- Paste it into ChatGPT, Claude, Gemini and review the answer before you use it.
Works with: ChatGPT, Claude, Gemini, your CRM (Follow Up Boss, kvCORE, HubSpot), Canva, Buffer
Featured in: Free AI agent prompts for small business (beginner-friendly) · ChatGPT prompts for real estate agents: listing descriptions, lead follow-up and open houses
Before you use it: what to check
Check yourself
- Check every figure, price and total against your own records before anything is sent, posted or booked. A person approves refunds, discounts, payments and price changes.
- Read and edit the draft before it reaches a customer or goes public. If you later automate this prompt, start with "draft and notify me", not "send automatically".
- Check names, dates, numbers and any claim against your own source material before you use the answer. AI can misread or invent details.
Using an AI agent? Download this prompt as a SKILL.md agent skill with these checks built in, or get the .zip for Claude.ai. How to install skills.
Want to make this prompt even better? Grade it with the free prompt grader or build your own with the AI prompt generator.
32 copy-paste agent prompts (PDF) plus 5 new prompts every week.
Get it free