Real Estate AI Agents
Buyer showing playbook for realtors
Buyer showing day is a sequence: book the tour, prep the table, batch questions, stay inside fair housing rules, send a useful after-tour note, then nurture if they go quiet. Free drafts cover that path without uploading your book of business to a dialer.
Email and follow-up is one of the top AI uses among agents (52% of AI users), per NAR 2026.
The sequence
| Stage | What you do | Free prompt or tool |
|---|---|---|
| 1. First reply / book the tour day | Draft a first text, email and voicemail from what they asked, with two times you can keep. | Speed-to-lead builder · First reply to a new buyer lead |
| 2. Prep Saturday showings table | One table of addresses, times, lockbox/access notes and must-see items from MLS facts you already pulled. | Showing instructions from your MLS in one table |
| 3. Batch questions to listing agents | Send every listing agent the same clear question list before you roll, so you are not chasing texts between stops. | All your questions to listing agents at once |
| 4. Fair housing / no steering on how you talk about areas | Describe homes by the buyer's stated criteria. No coded area talk; point to official school and crime sources when asked. | Fair housing checker · Words guide |
| 5. After-tour follow-up | A useful next step from what they said in the car — no invented comps or neighbourhood promises. | First reply to a new buyer lead (reuse facts) · your showing notes |
| 6. If they go quiet | Outline day-1, day-3 and day-7 touches that stay useful. You still send. | Lead nurture playbook · Nurture sequence builder |
| 7. Optional research helper (clear limits) | AL-328 can help shortlist inside Claude with a Zillow connector as a research helper only — not valuation, lending or area advice. | Buyer shortlist and budget check with Zillow in Claude |
Checks before anything goes out
- US MLS / NAR consumer guide.
- AI filters by what they said — price, beds, commute — not who lives nearby.
- Run unsure drafts through the fair housing checker · words guide.
- Write [CHECK] or link official sources.
- US: TCPA. Canada: CASL.
- It is not a CMA, appraisal, lending decision or neighbourhood recommendation.
- Hosted ISA dialers win when you want AI voice at scale; free drafts win when you want to read every line.
How this compares with ISA dialers and generic showing prompts
| Structurely / 21X (ISA-style voice) | Generic ChatGPT showing prompts / FUB templates | Our free options | |
|---|---|---|---|
| Published price | Platform fee is quote-based (Small / Large / Enterprise). Published usage: voice as low as $0.07/min (BYOC); SMS and AI email as low as $0.02 each (Structurely / 21X pricing) | ChatGPT listicles are often free; Follow Up Boss Grow from $69/user/mo (Follow Up Boss) for CRM templates / Action Plans | Free browser tools and free prompts; no account |
| What it is | Hosted conversational AI for calls, SMS and email with live transfer | One-off prompts or CRM message templates | A sequenced showing day: first reply → Saturday table → listing-agent questions → fair housing → after-tour → nurture |
| Voice / dialing | Core product: AI voice at usage rates above | Not included in a prompt listicle | We do not place calls; you dial or use the phone system you already have |
| Showing prep | Lead qualification and appointment setting inside their platform | You invent the table and question list each time | AL-323 · AL-324 |
| When they win | You want AI to call and text volume inside a hosted ISA platform | You want a quick one-off message idea or CRM-stored templates | You already talk to buyers yourself and want the prep pack and fair-housing checks without another login |
Structurely (now 21X) pricing page checked November 6, 2026. Platform fees are not listed as a single public seat price; we quote only the published usage rates. Follow Up Boss price checked November 5, 2026. Prices change.
Start with these free drafts
- First reply to a new buyer lead (AL-312, free)
- Showing instructions from your MLS in one table (AL-323, free)
- All your questions to listing agents at once (AL-324, free)
- Buyer shortlist and budget check with Zillow in Claude (AL-328, free)
- Home inspection report to a must-fix list (AL-329, free)
- Deadline list from a purchase agreement (AL-316, free)
Free tools
Fair housing listing checkerPaste a listing or ad. Flags risky words for US and Ontario rules, with safer swaps. Runs in your browser.Open house follow-up generatorTurn your sign-in sheet into same-evening texts and emails, split by visitor type.Listing description prompt builderFill a short form, get a strong prompt for ChatGPT, Claude or Gemini with fair housing rules built in.Speed-to-lead script builderFirst text, email and voicemail for a new lead, with TCPA, CASL and fair housing reminders.Rental inquiry reply generatorThe same factual email and text for every inquiry, with fair housing and Ontario screening reminders.Rental maintenance triageSort a repair report into emergency, urgent or routine and draft a tenant update plus a work order.Seller weekly update generatorShowing counts and pasted feedback into an honest seller email. Quotes only what you typed.Lead nurture sequence builderA 7- or 14-day text and email plan from the lead's note. You still send every message.Sphere / past-client check-inA rare, useful hello with no invented home values.Virtual tour script generatorGuided-tour or voice-over script from your room order, with staging disclosure.RECO AI guidance checklistOntario's October 2026 AI guidance as a printable checklist for agents and brokerages.
FAQ
Is this an ISA dialer?
No. Structurely / 21X and similar products place AI calls and texts inside their platform. This page sequences free drafts for the showing day you already run.
Can AI suggest neighbourhoods for my buyers?
It can filter by the client's stated criteria. It must not suggest or avoid areas based on who lives there; that is steering.
What is AL-328 for?
An optional research helper inside Claude with a Zillow connector. It is not valuation advice, lending advice or a substitute for your CMA.
Is this legal advice?
No. You stay responsible for facts, fair housing, buyer-agreement rules, consent and your regulator's requirements.
Related real estate pages
Fair housing words to avoidRisky phrases and safer swapsAI for buyer's agentsLead replies, search updates, showing prepLead nurture playbookFirst reply to day-14 plan vs FUB and YlopoAI tools for real estate agentsWhat to use for each job, free firstAI lead follow-up (ISAs)Speed to lead, cadence and consentClaude for real estate agentsSetup, project prompt, guardrails
AI drafts, you verify. You're responsible for facts and fair housing compliance. Not legal advice: check your brokerage, MLS, regulator and a lawyer for your market.