Build a listing presentation skill from your two best past decks, so every new presentation follows your sections and sounds like you instead of a generic template: AI agent prompt
A listing presentation built from a generic template sounds like every other agent at the seller's kitchen table. Jason Brenizer shared on X (Oct 24, 2026) a 25-minute fix from Matt Spangler's Agent Intelligence #85: upload your two best past listing presentations as PDFs to ChatGPT, ask it to write a reusable skill (every section in order, what belongs in each, and the words you never use), then load that skill into Claude as a custom skill or paste it into a ChatGPT Project's instructions. For each new listing you paste the facts, and the first draft already follows your best presentation's structure and voice, with a bracketed blank wherever a fact is missing. You then add the details only you know and check every school and HOA claim before the seller sees it. The prompt below does the skill-writing step.
The prompt
I'm a real estate listing agent. I've attached my two best past listing presentations as PDFs. Study them and write a reusable 'listing presentation skill' I can load into Claude or paste into a ChatGPT Project. The skill must include: 1) Every section in the order I use it, with a one-line purpose for each (e.g. about me, market snapshot, pricing strategy, marketing plan, timeline, next steps). 2) What belongs in each section: the facts it needs, typical length, and any charts or comps I include. 3) My voice: 10 phrases I actually use, sentence length, how formal I am, and a list of words and claims I never use. 4) Rules: never invent a fact; put a [BRACKETED BLANK] wherever a number, school, HOA detail or feature is missing; flag every claim about schools, HOAs, zoning or square footage as 'verify before sending'; follow fair housing rules (no comments on who the neighborhood suits). 5) An input checklist I fill in for each new listing: address, beds/baths, square footage, upgrades, seller's goals and timeline, my comps, my suggested price range. Then test it: here are the facts for my next listing [paste] - write the first draft using the skill.
How to use it
- Copy the prompt above.
- Replace every [bracket] with your own details (or fill in the blanks on AgentPlaybook Real Estate, which remembers your answers for the next prompt).
- Paste it into ChatGPT, ChatGPT Projects, Claude and review the answer before you use it.
Works with: ChatGPT, ChatGPT Projects, Claude, Claude Skills
Real-world example: x.com/jbrenizer/status/2113981453931630884
Featured in: Free AI agent prompts for small business (beginner-friendly)
Before you use it: what to check
Check yourself
- Check every figure, price and total against your own records before anything is sent, posted or booked. A person approves refunds, discounts, payments and price changes.
- Check names, dates, numbers and any claim against your own source material before you use the answer. AI can misread or invent details.
Using an AI agent? Download this prompt as a SKILL.md agent skill with these checks built in, or get the .zip for Claude.ai. How to install skills.
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